Fudge Professional – Iconic, salon-quality hair products for consumers

Fudge Professional, a cult favourite among hairdressers, brings salon-quality haircare within everyone’s reach through selected retail stores.

Fudge is an iconic hair brand that celebrates boldness, creativity, and individuality. Its mission is to restore genuine originality and inventiveness to hair styling – without compromise. Every Fudge product reflects the spirit of the brand: vibrancy, attitude, and an inspiring sense of rebellion. The professional-grade formulas are influenced by the latest fashion trends and fearless self-expression from street style.

The Fudge Professional Care range features patented Opti-Plex™ technology, which strengthens and protects the hair – restoring its shine, softness, and vitality. Thanks to hydrating plant-based proteins, hair becomes up to 85% stronger, smoother, and shinier, with improved resilience from the inside out.

Now available in selected retail stores: the Damage Rewind range of shampoos and conditioners, developed specifically for lightened and bleached hair. These products help maintain vibrant colour and extend the time between salon visits – for healthier, more radiant hair.

Read more about Fudge Professional: Transmeri — Fudge Professional