Oy Transmeri Ab and Natcos Oy have today signed an agreement through which Oy Transmeri Ab will acquire 100% of the capital stock of Natcos Oy. Natcos Oy will become a subsidiary of Oy Transmeri Ab, and CEO of Oy Transmeri Ab Sari Rosin will be appointed CEO of Natcos Oy effective on January 8th 2018.
Natcos Oy was established in 2004 specialising in importing and marketing natural cosmetics. The brands marketed by Natcos Oy; Mádara Cosmetics, Esse Probiotic Skincare, Mossa Cosmetics, Sante Naturkosmetik, Logona, Sophie la girafe Cosmetics, Biosolis, Taoasis, Laboratoire du Haut-Ségala, Provida Organics, Khadi, Earth Minerals, Simply Gentle, Whamisa and Natural Goods Company will continue the cooperation as before.
Natcos Oy brands and staff will form a new team within Transmeri Cosmetics Division. The new team will be headed by Kai Oey, the CEO of Natcos Oy who will be appointed Business Unit Manager effective on January 8th 2018. Kai Oey will report into Director of Cosmetics Division Anu Koskinen. The whole Natcos Oy staff will continue to work in their current positions.
The acquisition is part of Transmeri’s and Natcos’ growth strategy and will help to establish a strong position within natural and organic cosmetics in the Nordic countries and Baltics while improving the awareness and sales in ever increasing competitive situation. This fusion of a successful brand house and a modern pioneer will diversify the existing portfolio of Transmeri and bring valuable know-how and expertise as well as mutual synergies.
“We are truly excited about this growth opportunity, and will be pleased to answer the growing consumer demand of natural and organic cosmetics” says Transmeri Director of Cosmetics Division Anu Koskinen.
“Together we will become stronger. Transmeri will help secure our future growth“ confirms Natcos Oy CEO Kai Oey.
“In order to ensure the message of natural cosmetics and global wellness we need to look further and be prepared to find new ways of working” confirms Minna Oey, the founder of Natcos Oy.
We will revert to you with the details linked to this acquisition well before the end of the year. Until then it will be business as usual. For more details, please revert to Kai or Anu.
Oy Transmeri Ab
Director Cosmetics Division,
Oy Transmeri Ab
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